Tatalog – Eight Modern Stories from a Timeless Institution

Author: Harish Bhat

Publisher: Penguin India

ISBN: 9780143423348 / 0143423347

Date: 26^th May 2021

No. of Pages: 224

Genre: Business Strategy

Price: £15.99 / $25.50

From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights.

Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

Currently the brand custodian at Tata Sons, Harish Bhat has held many roles in the Tata Group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.